The primary mission of The Social Register of Las Vegas is to bring a higher level of business networking and socializing to Las Vegas, while providing numerous philanthropic opportunities to give back to those less fortunate in the Las Vegas community. The Social Register offers two distinct, private membership divisions: the Business Professional Networking/ Marketing Division and the Social & Philanthropic Division.

The Social Register is a Private, Professional Business Organization boasting over 15 years in the Las Vegas community, with a membership that is comprised of over 2,300 Top Professionals and Distinguished Residents of the Las Vegas community. The Social Register was purchased by entrepreneur and philanthropist, Clair Zeto, CEO, in 1997 in order to achieve her personal mission to truly make a difference in the community. Clair personally championed The Social Register's growth, featuring approximately 60 business networking and philanthropic events each year. Social Register members include doctors, attorneys, presidents, partners, principles, from small business owners to multi-million dollar corporations, and 1 in 3.5 members are millionaires with tremendous consumer needs and purchasing power.