Every month, The Social Register of Las Vegas features one of its Platinum Members in the Platinum Spotlight. SRLV Platinum Members who wish to be considered for inclusion in the Platinum Spotlight, should submit a brief bio (600 words or less) along with a high resolution headshot in .jpg format using the form available in the Members Only section to sign up online! SRLV reserves the right to edit biographical information.

CHARLENE MARIANO
MONARCH PR, LLC

Monarch PR, LLC, has a defined niche in health care, medical facilities, and recreational lifestyle. We represent those who wish to increase their name recognition in target markets through the use of exposure in the media. Consumers do not typically rely on advertising to select their doctors, hospitals, medical facilities, spas, and fitness centers. Instead, they have a tendency to rely on media coverage, word of mouth "buzz," and social media to make informed decisions.

Public relations is the reason why businesses flourish independent of the economic climate. We are, and will always remain, a boutique firm so that we can best serve our clients. Our talent is endless for launching startup companies and catalyzing them to success, as well as refining and perpetuating the reputations of well established companies.

Every client has different objectives. We work with you to ascertain specific goals and then map out the strategy that will best accomplish the mission. That strategy forms the foundation of all PR efforts. We also help define your brand or company positioning, establishing key messages that mold identity and modify the behavior of your publics.

We tailor a PR plan that will suit the needs of your business in today's market. It can include aspects of marketing such as brochures, launch parties, business to business mailings, open houses, and written copy for your Web site. Our messages translate unfamiliar medical terms to present a palatable message for various publics. We can drive physician demand, elevate your brand, and stimulate consumer advocacy with a demonstrative ROI.

Public relations differs from advertising in that it uses editorial coverage in newspapers, magazines, radio, television, and health internet sites to highlight a physician, medical facility, sports campaign, or fitness center.

A PR campaign works by taking information the consumer needs and wants to know, and presenting it in the form of actual stories. PR can stimulate a general interest in the minds of consumers by creating an emotional picture to cement a brand. Public relations and media exposure increase name recognition, it can also translate into actual patients (increased revenue) and assure current patients that they made the right choice.

How we maintain the quality of your business' life:

• Implement Media Initiatives
• Social Media
• Strategic Communications
• Media Relations
• Crisis Communications
• Press Conferences
• Promotions
• Experiential Campaigns/Events
• Corporate Responsibility/Philanthropy
• Brand Rejuvenation
• Media Training

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